The W.C. Bradley family of companies has a history of transforming and evolving to meet the ever-changing consumer needs and market conditions. Today, the W.C. Bradley Co. consists of the following companies:
Char-Broil has been one of the most respected outdoor cooking companies since its founding in 1948. With a rich heritage inspired by innovation, the company sells Char-Broil® branded products throughout North America, Europe, Australia, Latin... Learn more ›
The Zebco®, Rhino® and Martin® brands are marketed to recreational freshwater anglers. The Quantum®, Fin-Nor® and Van Staal® brands are targeted at avid fishermen from freshwater to inshore and offshore saltwater. The Cajun... Learn more ›
Beginning in 1964, Lamplight pioneered the development of an indoor lamp oil that was specially formulated to burn without smoke and odor. Lamplight expanded its line of indoor oil lamps and oil by illuminating yards with its outdoor torches and... Learn more ›
In recent years, the Real Estate group has played a large role in the transformation of Uptown Columbus, Georgia. Notable projects include the Synovus Centre building, Riverfront building, and its most recent project — the Eagle &... Learn more ›
It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.
This building was originally used to store cotton and other goods for the company’s businesses. The building has been in continuous use since the company’s founding and is listed on the National Register of Historic Places.
After his 23rd B.A.S.S. win, Quantum Pro Kevin VanDam talks about how being accurate with spinning gear is critical.
Marc Olivié talks about the great strides Columbus has made during the time in which he has lived here.
The symbolic breaking of ground for the global headquarters building for Char-Broil was punctuated by a blunt message from W.C. Bradley Co. President and CEO Marc Olivié.