Divisions
The W.C. Bradley family of companies has a history of changing and evolving to meet the ever-changing consumer needs and market conditions. The values of integrity and stewardship have been the constant standards that have guided the company. Bound by this legacy and responsibility to act in the best interests of its team members, shareholders, customers and community, the W.C. Bradley Co. has a successful track-record in product innovation and quality, offering home and leisure products that consumers trust and believe in.
The true sense of team has always been important to the culture of the W.C. Bradley Co. It is this team aspect – of individuals and companies coming together – which creates the synergy that drives the growth and success of the company. Today, the W.C. Bradley Co. consists of the following companies:
Char-Broil, L.L.C. (www.charbroil.com), based in Columbus, Georgia, is a leading marketer of infrared, gas, charcoal, portable, and electric outdoor barbecue grills sold under the Char-Broil®, Thermos®, Red®, Oklahoma Joe’s®, and New Braunfels Smoker Company® brand names. Char-Broil markets and distributes a complete line of grills, smokers, fryers, and outdoor fireplaces, along with parts and accessories, throughout North America.
W.C. Bradley/Zebco Holdings, Inc. "Zebco Brands" (www.zebco.com), based in Tulsa, Oklahoma, is a leading marketer of fishing tackle and outdoor gear sold under a portfolio of brand names. The Zebco®, Rhino® and Martin® brands compete in recreational freshwater rods and reels. The Quantum®, Fin-Nor® and Van Staal® brands are targeted at avid fishermen from freshwater to offshore saltwater. The Cajun Line® brand competes in fishing line while the William Joseph™ and Badlands® brands provide serious packs and gear for fly fishing and hunting respectively. Zebco has been in the fishing business since 1949 and was acquired by the W.C. Bradley Co. in 2001. In 2011, Zebco Brands acquired Zebco Sports Europe (www.zebco-europe.com), one of the oldest and most successful producers of fishing tackle in Europe. This move reunited the two Zebco businesses and brands that were sold separately in 2001 and supports Zebco Brands’ global growth strategy.
Lamplight Farms Incorporated (www.lamplight.com), based in Menomonee Falls, Wisconsin, joined the W.C. Bradley Co. in 1998. Lamplight is a leading provider of outdoor torches, citronella fuel, outdoor wax candles, indoor oil lamps, lamp oil and related goods. Lamplight’s family of fine quality products includes the TIKI®, Lamplight®, Ultra-Pure® and Medallion® brands.
W.C. Bradley Co. Real Estate (www.eagleandphenix.com), has been the leader in real estate development in the Columbus area for 50+ years. Its rich history includes residential developments such as Maple Ridge Golf Community, Brookstone, and Callaway Woods, and commercial developments such as the Shoppes at Bradley Park, Brookstone Centre, the Synovus Centre, and the Riverfront Building. Today, the Real Estate group is transforming the historic Eagle & Phenix cotton mill (located on 13 acres along the river in Uptown Columbus) into a modern community with residential loft condominiums, and soon, shops, offices, and restaurants. W.C. Bradley Co. Real Estate, LLC, is a full-service brokerage providing property development, management, sales and leasing services.
PGA Tour Stop (www.tourstop.com), which opened in November 1998, offers a unique retail shopping experience at the World Golf Village, north of St. Augustine, Florida, on Interstate 95. Over 31,000 square feet of retail floor space is dedicated to 60+ of the world’s top manufacturers of golf hardware and apparel. Developed in partnership with the World Golf Village and the PGA TOUR®, this is the ultimate retail experience for amateur and professional golfers, as well as for golf fans and those shopping for the best in casual wear.