Zebco Brands

Zebco Brands (www.zebco.com), based in Tulsa, Oklahoma, is a leading marketer of fishing tackle and outdoor gear sold under a portfolio of brand names. The Zebco®, Rhino® and Martin® brands compete in recreational freshwater rods and reels. The Quantum®, Fin-Nor® and Van Staal® brands are targeted at avid fishermen from freshwater to offshore saltwater. The Cajun® brand competes in fishing line while the William Joseph™ and Badlands® brands provide serious packs and gear for fly fishing and hunting respectively. Zebco has been in the fishing business since 1949 and was acquired by the W.C. Bradley Co. in 2001.